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By The 4% Club

Never Diet Again! Finally Lose Weight, Feel Healthier, And End Yo-Yo Dieting 
Turn Your 50's And Beyond Into Your Healthiest And Most Confident Years — To Reclaim Your Wardrobe, Love The Way Your Body Looks, And Still Enjoy The Occasional Glass Of Wine Or Choccy Treat 

*NOTE: This month we only have 30 spaces available for women 50 and over who want to finally get rid of their stubborn weight gain and live a healthier, happier life.

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Dear friend,

When you look in the mirror, what do you see?

A happy, healthy, confident woman?

Or a woman who’s unhappy with how she looks and feels?

If it’s the latter, then what I’m about to share could be the most important thing you read all year.

You see, when most women approach 50, losing weight and keeping it off feels virtually impossible.

Perhaps you know exactly what I’m talking about.

Maybe you’ve gone through, or are going through, the huge changes that menopause brings.

Perhaps you feel stuck and frustrated…

And no matter what you try…

Keto, Atkins, WeightWatchers, Lite n’ Easy, personal training, group exercise classes…

The scales never give you the number you want.

You might be wondering why this is happening to you…

Why your clothes no longer fit properly…

Why you’re so exhausted and feeling low all the time…

And why nothing works for you. 

If that sounds like you, you’re in the right place.

And as crazy as it sounds, the reason behind all your problems is simple…

It has little to do with menopause, age or your hormones. 

Instead, it all comes down to a handful of small things you do every day…

That sabotage your health, happiness and waistline. 

The good news is…

We’ve helped over 7,000 women aged 50 and beyond just like you.

These incredible women have…

✅ Lost more stubborn weight than ever and kept it off for life — so they love the way their body looks and feels well into their 50s, 60s, and even 70s

✅ Empowered themselves forever… with more confidence, energy and happiness (their family and friends love the difference too)

✅ QUIT DIETING forever, putting an end to miserable eating plans, yoyo weight gain and guilt-ridden binges. 

So if you’ve ever thought it’s too late to burn fat, end cravings and stop those late-night ‘pantry raids’….

It’s too late to improve your health and reduce your risk of issues like heart disease…

Or you’re worried your hormones, metabolism, and body are working against you…

You’re about to discover HOW you can make your 50s and beyond some of the best years of your life…

WITHOUT:

❌ Potions, pills, or detoxes

❌ Gruelling workouts

❌ Starving yourself or following fad diets

It’s all thanks to our scientifically backed and proven methods that WORK for any woman aged 50 and beyond.

No nonsense, gimmicks or “special secrets”...

But before I show you how, let me ask you…

Does Any Of The Following Sound Familiar?

🟡 The scales are your enemy! Fluctuations, seemingly happen for no reason… it gets you down and leaves you feeling defeated

🟡 The dreaded ‘middle-aged weight gain’ has snuck up on you or suddenly piled on — either way, it won’t shift

🟡 You never used to carry weight on your arms or lower belly like this, but it's there now and it’s all you see in the mirror

🟡 You’ve yo-yo dieted and suffered from emotional eating most of your life. You’re stuck in a cycle of losing weight and putting it back on again (plus interest). You might’ve told yourself “this is it, I’ll be overweight forever”

🟡 Bad knees, an achy back… chronic pain saps the joy out of life, making you feel older than you are. Deep down you wish you could enjoy a more active and fun life, but your body… and even menopause are holding you back

🟡 At the gym or on social media, you compare yourself to all the 20-year-olds who look like athletes… leaving you feeling self-conscious, nervous, and embarrassed by your own body

🟡 You once told yourself you’d start tomorrow, then tomorrow, then tomorrow... A few years of tomorrows and you’ve ended up where you are today. It makes you feel like a failure

🟡 You worry about the future… you know that women over 50 have a higher risk of developing heart disease, osteoporosis (brittle bones), incontinence, and muscle weakness — you don’t want that in your future.

If you can relate to even one of those points then we want you to know…

It’s Not Your Fault

Look, there’s no point sugar-coating it — your body has changed.

Whether you’re in menopause or have already been through it, your hormones and metabolism are different now…

But what no one has ever told you is what to do about it.

Instead, you’re given the same advice given to women half your age.

The truth is, the real reason you can’t lose weight is your habits

Habits are hard-wired into our brain.

Half the time, we aren’t even aware of our habits. 

In your 50s, you probably have a ton of habits that are automatic as breathing…

And they’re stopping you from losing weight.

So the last thing you need is another diet programme.

Instead, you need a FUN and SIMPLE way to change your habits…

So you can lose weight, improve your health and feel better than you have in decades.

It might sound hard to believe — but small changes to your habits is the key to lifelong health and weight loss…

Especially if nothing else has ever worked.

Fit Over 50 has helped 7,000 women change their habits to transform their health.

And we’d love to help you too.

7,000 LIVES CHANGED

Introducing: The Fit Over 50 Program

This is NOT another diet or exercise program.

The Fit Over 50 Program is a 26-week challenge designed to help women aged 50+ lose weight permanently... while building a strong body and mind.

The program gives you the support, guidance, and education you need to make life-long changes — without restrictive diets or exhausting workouts.

Fit Over 50 is sustainable, fun and could reduce your risk of certain health issues (especially important if you have a family history of cardiovascular disease).

Our unique approach has already helped 7,000 women…

Now it’s your turn.

What Our Clients Say

It’s Never Too Late To Get In Shape, Feel Healthy, And Love Your Body 

Imagine waking up in the morning and loving what you see in the mirror, because you’re proud of the strong and healthy body you have…

Imagine having the confidence to wear your favourite clothes (currently hiding at the back of your wardrobe)... 

… without any ‘wobbly bits’, muffin top or belly bloating.

And imagine actually feeling healthy, free from menopausal weight gain and many of its symptoms…

… being able to enjoy a fun and active lifestyle with the people you care about most…

Safe in the knowledge that you’ve reduced your risk of various conditions, such as brittle bones, heart disease, and diabetes. 

We give you the tools, education, and support you need to achieve all of this and more.

So if you refuse to keep continuing as you are...

Tap the button below to apply to join us and get the help, support and guidance you deserve.

Join Today To Discover

✅ The simple habits sabotaging your health and happiness right NOW (most people don’t even know they have these habits. Do you?)

✅ You’re past your prime so weight loss is hard, right? WRONG! Discover how to turn your 50’s, 60’s, and even 70’s into the healthiest, happiest, and most fulfilling years of your life

✅ How to lose weight and keep it off for good, even if your hormones and metabolism are ‘working against you’

✅ How to enjoy the occasional chocolate treat, wine, and takeaway meal — in moderation — without any guilt

✅ The science behind your body, nutrition, and exercise past 50 (Hint: you CAN feel good, even in menopause. Master this and you’ll be in full control of body and brain)

✅ Achy knees? Sore back? Discover how many of our ladies soothe their achy joints and muscles… giving them their life back

✅ Why it’s NEVER too late to create a happy and confident version of yourself that you love (50 is the new 30)

✅ How to become strong, healthy, and fit without becoming bulky or stepping foot in a gym if you don’t want to… embrace a strong empowering body that looks fabulous in ANY outfit

✅ How to break free from the cycle of yo yo dieting, failure, and low energy… to live a motivated and happy life

✅ PLUS much much more...

Our Member Results

What You Get

🟡 A no-nonsense education course broken down into plain English. Follow along at home, on your phone or computer to master your body, nutrition, and mindset for a happier and healthier life

🟡 Receive support from your dedicated coach every step of the way, so you never feel lost or confused. This time in your life can be frustrating, lonely and disheartening, we’re here to guide you — both physically and mentally

🟡 Join an empowering community of like-minded women aged 50+, all experiencing similar struggles as you. Many women say this is worth its weight in gold. Surround yourself with others going through the same, who can lift you up and cheer you on

🟡 An enjoyable, sustainable, fully customised nutrition program that’s as unique as you are. The goal is for you to NEVER need a diet plan again. This flexible guide is to help you hit the ground running with clear direction

🟡 Live Q&A Sessions Every Week, so you can track progress, ask questions and get the support you deserve
That’s everything you need to live a healthy, strong, and fulfilling life.

To get started, simply click the “apply now” button below.

When you click the button you’ll be taken to a short and simple application form.

Complete the form, then pick a time for a chat with one of our caring coaches.

Your call is confidential and you won’t be pressured into anything. 

There’s absolutely no risk in applying. 

Click the button below now.

You Deserve To Be Happy And 
Healthy At Any Age

You've got two options -

Option 1

is to close this page, continue as you are, stuck in a cycle of yoyo dieting — hating the way you look and feel…


You give up altogether and accept that you’ll always be this way.

Maybe in a few weeks, months, or even years you’ll step on the scales and then look in the mirror…

Wondering “how did things get SO bad”...

Feeling frustrated as HELL that you didn’t grab this offer when you first saw it. 

There’s no guarantee that we’ll have space in the future. 

We only work with a select number of women at any one time to guarantee a high level of service and support.

Option 2

is the SMART MOVE.

You decide that enough is enough.

You decide you want a guaranteed way to lose weight and feel healthier for the rest of your life... 

...in the fastest and most effective way possible.

You invest in your health, happiness and security by clicking the button below and booking a call with one of our friendly coaches.

3 months from now your energy, mood, and happiness all increase…

You fit back into ALL your favourite clothes…

And your family and friends notice your infectious positivity, energy and newfound positive outlook on life.

All because you took a leap of faith…

And decided to take control of your body and health for LIFE…

By booking your call.

We look forward to speaking with you and helping you finally, put an end to yoyo dieting to live a happy healthy life in your 50’s-60’s and well beyond!

FREQUENTLY ASKED QUESTIONS

What is it you do again?

We teach women with slow metabolisms and troubled hormones how to lose weight and keep it off with our 4% Club Program.

We know that a successful program must be 

1. Effective, 
2. Enjoyable 
3. And, provide you with loads of support.

We will help you create a healthy and sustainable lifestyle. You’ll lose weight, but more importantly, 
you'll learn how to keep it off for the rest of your life.

What exactly do you help people with?

• Nutrition
• Motivation
• Your mindset
• We keep you accountable
• Your day to day habits
• Overcoming emotional eating patterns
• Ongoing support
• Long-term, sustainable results, forever!

Who does this work for?

• Women with slow metabolisms
• Women who are time poor
• Women at risk of heart disease or diabetes
• Women experiencing menopause
• Women with high blood pressure
• Women with an autoimmune disease
• Women looking to shape their bodies
• Anyone who wants to lose weight and defeat yo-yo dieting for good!
  
What are the benefits?

Big Benefits, The Outer Evolution:

• Losing weight
• Regaining health
• Shaping your body
• Having more energy

More Subtle Benefits, The Inner Healing:

• Fit into your favourite clothes (you know, the ones in the back of the closet) that you haven’t worn for years
• Feel more comfortable and confident in social situations
• Discipline in other areas of life such as finances and work
• Feel your intimate, private relationships improve.
• Feel a freedom you haven’t felt in years – to go places and do things you no longer thought possible
• Feel motivated to change other things about yourself that you had lacked the confidence to attempt before

How do you compare to other programs or services?

Unlike traditional diets that leave you reliant on meal plans, we teach you how to make informed choices independently, ensuring that you never need another diet plan again. In addition to this, what truly sets us apart is our anti-diet approach. With us, there are no foods off-limits – we believe in balance and freedom, allowing you to savour the foods you enjoy while still achieving your health and wellness goals. But perhaps one of the most cherished aspects of our program is the exceptional accountability provided by your personal coach. Our members appreciate the dedicated support, guidance, and motivation that their coach offers throughout their journey. Say farewell to diets and embrace a brighter, healthier future with us.

WHAT WOULD YOU CHANGE IF YOU COULD?

As you can see from our testimonials, what we teach works. This isn’t hype or fluff, it’s proven by the results we get our clients.

It doesn’t matter what you have gone through, or how much failure, or little success you’ve had in the past. We have worked with all sorts of clients, each with their own unique situation.

We would love the opportunity and honour of helping you achieve your goals.

Let's get started!

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